Black Friday might technically be over, but our deals and sleep teams have spotted plenty of extended Black Friday mattress deals that are still going strong. Today, you can take 60% off our editor-favorite memory foam mattress, the and 59% off our pick for the best value mattress, the (no codes necessary).

Some of these deals are now being called Cyber Monday deals, while others are a part of retailers’ ongoing Cyber Week sales events. Below, you’ll find the 25 best Black Friday mattress deals that our editors recommend shopping before they end. We don’t know how long these deals with last—so this is no time to, ahem, sleep on it.

Best Black Friday Mattress Deals By Retailer



Best Black Friday Mattress Deals On Forbes Vetted Top Picks

After testing over 90 mattresses with a panel of people with different sleep preferences, our sleep editors settled on 14 mattresses as the best mattresses of 2025. Many of their picks from that list, as well as their other mattress shopping guides, are on sale this Black Friday weekend. Check out the best offers in 2025 below.


Black Friday Mattress Deals On Our Sleep Team’s Favorite Beds

Our Pick For The Best Mattress Overall

Helix Midnight Luxe (Queen)

Why We Recommend This Mattress: The Helix Midnight Luxe was an easy pick for the best mattress overall—our testers gave this design top marks for its motion isolation and pressure relief. We also think it provides excellent edge support, which helps make the bed feel more expansive and luxe for couples.

More Deal Information: This discount is less than $30 shy of the lowest price during Black Friday in 2024.

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Our Pick For The Best Value Mattress Overall

The DreamCloud (Queen)

Why We Recommend This Mattress: Our team found this hybrid mattress from DreamCloud strikes the perfect balance between support and comfort—and it offers great value for the price. Although it will accommodate a variety of sleep styles, we liked it best for back and stomach sleepers—side sleepers may prefer a slightly softer model. 

More Deal Information: This is just $50 shy of the lowest price offered during Labor Day weekend. The brand also routinely offers $599 in free accessories with your purchase during shopping holidays.


Our Pick For The Best Hybrid Mattress

Leesa Sapira Chill Hybrid (Queen)

Why We Recommend This Mattress: The Leesa Sapira Chill is a balanced bed that provides pressure relief, zoned support and a pleasant little bounce. We recommend it for those who want the benefits of cushy foam and supportive innersprings without the less popular aspects of each. It also helps regulate body temperature if you’re prone to sleeping warm. 

More Deal Information: With our exclusive $50 off code, this is one of the better prices we’ve seen this year.


Our Pick For The Best Smart Bed Overall

Sleep Number 360 i8 Smart Bed (Queen)

Why We Recommend This Mattress: If you’re looking for a premium smart bed that’s customizable and offers sleep tracking, our editors recommend the Sleep Number i8. We love how you can personalize comfort and firmness on each side of the bed to the sleeper’s preference and get individual sleep insights through a compatible app. 

More Deal Information: This discount is the second lowest price we’ve seen on this mattress this year.


Our Pick For The Best Cooling Mattress

Brooklyn Bedding Aurora Luxe Cooling (Queen)

Why We Recommend This Mattress: If you or your partner sleeps hot, we recommend our favorite cooling mattress, Brooklyn Bedding’s Aurora Luxe. It’s a hybrid model that focuses on temperature-regulating features like a cool-to-the-touch cover, gel-infused foam and coiled layers to help promote airflow. 

More Deal Information: Although this is slightly less than the 30% off Brooklyn Bedding offered during Black Friday, it’s still a great chance to save. 


Our Pick For The Best Memory Foam Mattress

Nectar Premier (Queen)

Why We Recommend This Mattress: We found this Nectar design to be a bit more responsive than your average memory foam mattress, so it’s easier to change positions when you want to. Its moisture-wicking cover also helps disperse heat more effectively than a classic memory foam design. 

More Deal Information: Nectar updated its line of mattresses earlier this year and also increased its prices, but this deal has remained steady.


Our Pick For The Best Organic Mattress

Avocado Green Mattress (Queen)

Why We Recommend This Mattress: If you’re looking for an eco-friendly bed, we like the Avocado Green Mattress. The responsive and breathable design is made with certified organic materials, including comfortable latex foam and cotton, and comes in three firmness levels, so you can adjust it to your sleeping preferences. 

More Deal Information: The original price of this mattress has increased since last year’s Black Friday, but this discount still matches one of the better prices we’ve seen.


Our Pick For The Best Mattress For Couples

Bear Elite Hybrid Mattress (Queen)

Why We Recommend This Mattress: Our favorite mattress for couples, the Bear Elite delivers some of the best motion isolation of any bed we tested, so you’ll be able to shift positions comfortably in the night without disturbing your partner.

More Deal Information: Bear offered an exclusive 40% off to Forbes readers over Labor Day, but this is one of the better discounts we’ve seen since then.


Our Pick For The Best Mattress For Side Sleepers

Nolah Evolution (Queen)

Why We Recommend This Mattress: The Nolah Evolution topped our guide to the best mattresses for side sleepers. Its two layers of zoned support “provide a nice hugging feel that doesn’t suck you in,” says one tester. The hybrid model’s high-density foam also contours to your curves for a supportive yet cushioned feel. 

More Deal Information: A 35% discount is a standard offer from Nolah during major holidays, so our exclusive code FORBES50, which adds an additional $50 off, is a nice chance to save a little more.


Our Pick For The Best Luxury Mattress

Stearns & Foster Reserve (Queen)

Why We Recommend This Mattress: If you’re looking for a 5-star hotel sleeping experience at home, we recommend our favorite luxury mattress, the Stearns & Foster Reserve Collection. The brand’s top-of-the-line mattress features a pressure-relieving pillow top and layers of contouring Tempur-Indulge memory foam. 

More Deal Information: This offer was $100 higher last month, so this is a good opportunity to save even more ahead of the holidays.


Our Pick For The Best Firm Mattress

Plank Firm Mattress (Queen)

Why We Recommend This Mattress: If you haven’t found a mattress that’s firm enough for your needs, Plank’s design is one of the firmest beds we’ve ever tested. You’ll find very little (if any) sinkage between both sides of the mattress, and its flippable design allows you to shift between a firm and extra-firm top layer. 

More Deal Information: This offer is still one of the better deals we’ve spotted this year, even though it’s slightly less than Black Friday’s 30% off.


Our Pick For The Best Soft Memory Foam Mattress

Amerisleep AS5 Mattress (Queen)

Why We Recommend This Mattress: Ultra-plush and pressure relieving, this all-foam construction dethroned our previous soft memory foam pick, the WinkBeds GravityLux. It offers excellent motion isolation and contours to your shoulders and hips while you sleep. It’s also a solid pick for those who run hot thanks to its cooling cover; one tester said she could feel the chill through her jeans.

More Deal Information: Amerisleep often offers $600 off its designs, so this $800 markdown is a rare opportunity to purchase the bed for much less.


Our Pick For The Best Soft Mattress Overall

T&N Mint Hybrid (Queen)

Why We Recommend This Mattress: Our sleep editors describe this mattress as being cozy and great for pressure relief—it has a “plush, marshmallowy feel.” But unlike the sinking sensation you typically get with a classic memory foam mattress, the hybrid design feels light and airy. It didn’t score high on edge support, though, so we don’t recommend it for couples sharing a smaller bed.

More Deal Information: This matches the best discount we’ve seen from Tuft & Needle this year.


Our Pick For The Best Mattress For Back And Stomach Sleepers

Bear Star Hybrid (Queen)

Why We Recommend This Mattress: Our sleep editors recommend this Bear mattress for back and stomach sleepers as well as side sleepers who weigh over 150 pounds. It’s super-supportive, offers great edge support (which is nice for couples) and has a thick, airy pillow top to cushion your curves and multiple comfort foam layers for pressure relief.

More Deal Information: This mattress has increased in price several times since last year, but Bear rarely offers more than 35% off during sales.


Our Pick For The Best Mattress For Heavy People

Titan Plus Luxe (Queen) (Now 30% Off)

Why We Recommend This Mattress: This sturdy mattress comes highly rated for its overall comfort that can support a variety of sleep styles. One tester says, “This is one fine bed for a big-and-tall person. It offers an exceptional balance of pillowy [softness] and firmness. It’s challenging to match this one in terms of comfort and build quality.”

More Deal Information: This discount is the second lowest price we’ve seen for this mattress this year.


Our Pick For The Best Firm Mattress For Couples

The WinkBed

Why We Recommend This Mattress: WinkBed’s gel-infused mattress is extremely supportive and has a plush top that makes it feel lifted and more luxurious. It also offers excellent motion isolation, which makes it a great option for couples who don’t want to feel their partner moving throughout the night. 

More Deal Information: WinkBed raised its prices significantly ahead of Black Friday. Despite this being one of the steepest discounts we’ve ever seen from the brand, the current deal was the original price of the mattress recently.


Our Pick For Sleepers With Back Pain

Saatva Classic Mattress (Queen)

Why We Recommend This Mattress: The Saatva Classic is our top pick on our list of the best mattresses for back pain. We tested all three firmness levels of this mattress, and can confirm that it offers supreme pressure relief and support—which is a must if you’re experiencing regular aches. 

More Deal Information: Saatva is a luxury brand, so an opportunity to save $400 on its best-selling mattress should be seriously taken into consideration. 


Our Pick For The Best Value Tempur-Pedic Mattress

Tempur-Cloud Mattress (Queen)

Why We Recommend This Mattress: The Tempur-Cloud is the only bed-in-a-box offered by this high-end brand, and as a result it’s much more affordable than the company’s other models. We enjoyed the medium-firm feel of this memory-foam mattress, which contoured our body without trapping us in and provided good motion isolation at the same time. Its moisture-wicking and breathable cover also kept us cool as we slept.

More Deal Information: Most of Tempur-Pedic’s sales this year are focused on adjustable mattress-and-frame bundles, which may not be for everyone; this is one of the few (and notable) sales on individual mattress models.


Save 20% On Our Favorite Crib Mattress

Why We Recommend This Mattress: This is our top pick for a crib mattress after years of testing with multiple babies. It’s organic and sturdy with an innerspring layer. It’s flippable with one side firm enough for infants and the other side for toddlers, plus it comes with a 100-night trial and a lifetime warranty—a guarantee that’s less common for crib mattresses, though more typical for adult beds. 
More Deal Information: Naturepedic sales are less frequent than those of most mattress brands, and discounts on its baby and kids beds are even rarer—making this the lowest price you’ll find on this organic crib mattress all year.


Our Pick For The Best Lightweight Crib Mattress

Lullaby Earth Gentle Start Breathable Baby Crib Mattress

Why we recommend this mattress: Babies need their sheets changed way more frequently than adults, so for some families a lightweight mattress is a must. We like the Lullaby Earth crib mattress because it’s just 8 pounds, but doesn’t sacrifice in terms of safe materials—it’s EWG Verified, and free from a wide range of concerning chemicals.

More deal information: You can get 20% off this mattress automatically on Amazon, or shop directly from Lullaby Earth with code BLACKFRIDAY


Our Pick For The Best Hotel Mattress

The Ritz-Carlton Mattress (Queen)

Why We Recommend This Mattress: For that luxurious, hotel-like feel at home, this Ritz-Carlton mattress delivers. Its hybrid design has a balanced medium-firm feel that supports most sleeping positions. Plus, the gel-infused memory foam and embedded coils help promote airflow and temperature regulation that may offer relief for hot sleepers.

More Deal Information: At over $1,200 off, this is one of the best prices we’ve seen on this mattress to date.


Our Pick For The Best Guest Room Mattress

Leesa Studio Mattress (Queen)

Why We Recommend This Mattress: When hosting guests, it’s important to invest in a mattress that’s designed to offer support for most sleeping positions and body types. The Leesa Studio Mattress ticks all of those boxes, with a memory foam build that’s pressure-relieving yet still supportive and responsive for back, side and stomach sleepers. 

More Deal Information: This is the lowest price we’ve seen on this mattress all year.


Our Pick For The Best Kids' Mattress

Avocado Eco Organic Kids Mattress (Twin)

Why We Recommend This Mattress: This hybrid mattress is our top mattress for kids due to its organic construction and crowd-pleasing medium-firm support. Our tester reported that her 6-year-old son’s sleep improved immensely since he started sleeping on it.

More Deal Information: Avocado’s sale has remained consistent throughout Cyber Week, and we still believe this is a good deal on an organic, natural mattress. 


Our Pick For The Best Mattress Under $1,000 For Side Sleepers

Nolah Original (Queen)

Why We Recommend This Mattress: The Nolah Original is a great option for those seeking more flexibility and support around the shoulders, lumbar and hips. It’s primarily made from the brand’s memory foam alternative material, which offers additional pressure relief than its traditional memory foam. 

More Deal Information: Nolah typically offers 30% off during sales, so this is one of the better deals on the brand all year.


Our Pick For The Best Value Mattress For Heavy People

Helix Plus Mattress (Queen)

Why We Recommend This Mattress: Our sleep team highly recommends Helix mattresses, and this model is a solid pick for heavier individuals. The hybrid mattress has a medium-firm profile and several layers of foam that contour to your body while relieving pressure throughout the night. It also has coils around the perimeter of the mattress for added edge support.

More Deal Information: Helix historically offers 25% off its mattresses for Black Friday, so our code is a rare chance to save even more.


Our Tips For Shopping Black Friday Mattress Deals

Shop Based On Your Sleep Style

Aside from your budget, identifying your sleep style is one of the most important features to consider when shopping for a new mattress. It can help you decide what level of firmness you’re looking for, and narrow down what types of material you should be considering. For instance, habitual side sleepers may want a softer, more contouring mattress that prioritizes spinal alignment and pressure relief. Stomach sleepers, on the other hand, should aim for a firmer mattress, as a bed that’s too soft can contribute to back and neck pain.

Think About The Material

From innerspring to memory foam to latex, there are lots of mattress types to choose from. The one that’s right for you will depend on a variety of factors, including how much firmness and motion isolation you need, and whether you have allergies. Check out our mattress shopping guide for an in-depth breakdown of materials, firmness levels and more.

Consider Warranties, Trial Periods And Added Accessories

If you’re torn between a couple of Black Friday mattress deals, it might be time to get granular. Keep an eye out for extra features that can sweeten the deal, like extended trial periods, free shipping and lengthy warranties. For instance, offers free white glove delivery and mattress removal, plus a lifetime warranty. Some brands also include free accessories like pillows and mattress protectors or discounts on bed frames—great additions if you’re setting up a new bedroom.